The old model
For twenty years, starting a direct-selling company meant buying a licence, hiring developers and waiting months. Every company hosted its own copy, patched its own bugs and paid for every change. We thought that was absurd for what is, underneath, the same engine with different settings.
The new model
One platform, thousands of isolated companies, each on its own domain with its own brand. Plans are configuration. Updates ship to everyone. Launch takes 24 hours. That is DIRSL.